Hi. I'm trying to design a flow of routines that might encourage me to enjoy releasing music. This process is strange, scattered with landmines and opportunities to self-sabotage the progress I claim to care so much about. I would like to develop a healthy relationship with my art, and I do believe that involves sharing these songs with an audience. Since you're here, it seems like maybe that's you. Hi again. I'm Craig. And I have no idea what I'm doing.
But I have been writing songs since before I could drive. Eventually they got kinda good, and now I think I'm ready to do this sort of thing more often. I released Stop Experimenting On Us in March of 2020 the week before the world shut down. I got crazy busy working at 911 during the pandemic and didn't really find my way back to promoting that album at all. That bothers me. I'm still gonna promote it now that my head is on straight again. I don't care if it's uncouth to ask an audience to consider a year old release. It's a good one.
I also just finished recording my sophomore album "The Loneliness Isn't Real". I was planning on just throwing that on the internet and forgetting about it (kinda my thing), but a friend convinced me to try to wrap my head around promoting music through advertising. I hate...hate...am terrified of advertising. I don't like the idea of teams of researches all sitting around a whiteboard considering how they can make more money influencing the reactionary buying habits of less fortunate humans. Feels a little dystopian for my liking.
But I like to think music might be one avenue where marketing can be made more pure. I might have teased your ears to get you here, but I think you might like it. What I'm asking for is a square yard of real estate in your mind, so that you might experience a few meandering lines and melodies that stitched themselves together through me. A few notes might even end up stuck in your head. Wouldn't that be something?
- Craig
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